What to invest in in 2025? Discover the opportunity offered by indoor play parks!

In the face of volatility in traditional financial markets and uncertainty in conventional commercial real estate, investors are looking for new levers for profitability. Investing in an indoor leisure park in 2025 is no longer just a fun bet; it has become an extremely powerful asset optimisation strategy.

Why transform large retail spaces into entertainment hubs? Because the experience economy has overtaken the material economy. Families, young adults and businesses are no longer just looking to consume products; they want to experience moments. And those moments generate stable, predictable, non-seasonal revenue streams.

Structural demand for indoor leisure

The French indoor leisure market (which includes indoor play areas, trampoline parks and multi-activity leisure complexes) is now worth nearly €2 billion. And this curve shows no sign of slowing down.

The explanation is simple: it is a “weather-dependent” business model—in the best possible sense. Whether it is pouring with rain in November or there is a stifling heatwave in July (thanks to air conditioning), an indoor park guarantees consistent footfall. Since the end of the pandemic, the need to meet in person in safe, supervised spaces has surged. Consumers have ring-fenced budgets for their children’s entertainment and for their own outings with friends.

Innovation and hybridisation: the secret to profitability

The year 2022—post-COVID—marked a turning point, with record revenues for indoor play parks, and this trend continued in 2023. In 2024, the sector continues to shine with solid results, demonstrating remarkable resilience even in the face of global economic uncertainty. Internationally, this market is not slowing down, attracting nearly 501.2 million visitors per year. These figures highlight the growing importance of leisure parks within the tourism sector and their ability to generate stable, substantial revenue.

The days when it was enough to lay down a few trampoline mats in an industrial warehouse to make a fortune are over. In 2025, to successfully launch your leisure park, hybridisation is the key.

Leading groups, such as Garcin Loisirs, which is multiplying openings, have understood this perfectly. The target is no longer only children aged 4 to 10; it is the whole family, to extend time spent on site.

The events market: indoor’s cash machine

Investing in an indoor leisure complex also means securing a dual source of revenue. Beyond weekend walk-in admissions, your park is the perfect infrastructure for private hire.

1. B2C (Birthdays): This is the financial foundation of an indoor play area park. Birthday packages guarantee fixed revenue, collected in advance, and bring in new potential customers (the guests) at every party.

2. B2B: Multi-activity spaces are extremely popular with businesses for seminars, Christmas parties or team-building sessions. This is a high-spending clientele that fills your park during off-peak hours (weekdays, daytime).

Stop selling playtime—sell a memorable experience

As one of our operator clients puts it very well: “It is no longer enough to line up games. You have to think about circulation, acoustics, lighting effects, and above all, parents’ comfort. A parent who is poorly seated by the snack bar will not come back, even if their child had fun.”

This is where our perspective as former operators at Play In Business makes the difference. When we design a park, we do not just fill the space with equipment. We think in terms of “traffic flow management”, “ease of maintenance” and “table turnover rate” to ensure your investment is as visually appealing as it is financially high-performing.

Indoor play parks: at the forefront of post-pandemic innovation

This growth in attendance comes with increasingly high expectations in terms of new features, safety, immersive and interactive experiences that will leave a lasting impression and create unforgettable memories.

Safety and technology: visitors’ new expectations

Visitor expectations in 2025 are high. They are looking for immersive, interactive experiences and, above all, impeccable safety standards. To attract this demanding clientele, complexes are now integrating cutting-edge technologies: illuminated floor tiles, augmented reality (such as the ValoJump system), and timed Ninja courses.

To capture the interest of this new generation of demanding consumers, indoor play parks are investing in cutting-edge technologies. Digitalisation, interactive screens, contactless systems, augmented reality experiences… everything is put in place to deliver a seamless, memorable experience. Today’s customers want to be surprised and impressed, while also benefiting from high standards of hygiene and safety. This constant pursuit of innovation pushes leisure complexes to reinvent themselves continuously to remain at the forefront of the sector.

An inspiring example: Seven Squares in Paris

If you still doubt the potential of indoor leisure, look at the Seven Squares complex. With a substantial initial investment of €9 million for a premium, highly technological fit-out, the park projected revenue of €10 million in its very first year of operation. This is proof that a well-sized project, located in a strong catchment area and equipped with innovative facilities, delivers a fast and powerful return on investment (ROI). Seven Squares is living proof that a strategic, visionary investment in an indoor play park can turn into an outstanding commercial success.

Much more than play areas: experiences for everyone

Imagine a place where you will find far more than trampolines and traditional play areas. In 2025, the best-performing indoor leisure parks now offer escape games, adventure courses and virtual reality experiences. These additions are not just extra attractions; they are immersive, diverse experiences that captivate not only children, but also teenagers and adults. By broadening their audience, these parks significantly increase attendance and revenue.

Popular destinations for all types of events

But that is not all. These parks are also positioning themselves as must-visit destinations for a wide range of private events. From birthdays to family celebrations, and ultra-dynamic corporate team-building sessions, they offer a variety of services that meet every need. This diversification is a powerful driver of profitability, as it increases average spend per visitor. Each customer spends more and returns more often, ensuring optimal profitability.

Monky in Laval: a successful diversification model

The Monky complex perfectly illustrates this hybridisation strategy. By bringing together under one roof a tubular play area, a trampoline park, as well as go-karting, bowling, escape games and even karaoke, the site becomes a destination in its own right.

• The result for the operator? The visitor no longer stays for 1 hour; they stay for half a day.

• The financial impact? Average spend per visitor skyrockets (cross-ticketing, food service, snacking) and the customer base expands to include teenagers and young adults, mechanically increasing profitability per square metre.

Beyond entertainment: immersive, memorable experiences

Today’s consumers are looking for far more than just a place to have fun. They want immersive experiences—captivating moments that transport them and that they will never forget. To capture the interest of these demanding consumers and build loyalty, leisure complexes go far beyond traditional activities. They create dynamic, engaging environments with interactive lighting effects, music, appealing themed areas, and staff specially trained to provide a welcoming, memorable service. Every detail is carefully designed to captivate the senses and deliver a unique experience.

The importance of an exceptional customer experience

As a park manager explains: “It is no longer enough to have lots of trampoline mats; you have to offer a wide choice of activities, interactivity, in a unique environment with lights, music and competent, welcoming staff. Visitors want more than a simple service; they are looking for a memorable experience.” This ability to create unforgettable moments is what sets indoor play parks apart from other leisure options and makes them a preferred investment for discerning investors.

Ready to turn your square metres into a profit centre?

By choosing to invest in indoor play parks, you are opting for a dynamic, resilient sector that can adapt quickly to market fluctuations and changing consumer expectations. Unlike traditional investments such as real estate or stocks—often subject to uncertain economic cycles and increased volatility—indoor play parks offer financial stability and predictable revenue.

The time to act is now. Rather than enduring the uncertainty of traditional markets, why not explore this unique and promising investment opportunity? Do not let others invest in your place. Contact us today to discuss your project and find out how we can help you turn your vision into a success.

Make the choice that matters. Invest in indoor play parks and watch your future flourish!