{"id":1854,"date":"2026-05-28T11:35:12","date_gmt":"2026-05-28T11:35:12","guid":{"rendered":"https:\/\/play-in-business.preprodwi.fr\/what-to-invest-in-in-2025-discover-the-opportunity-offered-by-indoor-play-parks\/"},"modified":"2026-06-10T16:06:05","modified_gmt":"2026-06-10T16:06:05","slug":"what-to-invest-in-for-2024-discover-the-opportunity-of-indoor-play-parks","status":"publish","type":"post","link":"https:\/\/play-in-business.preprodwi.fr\/en\/what-to-invest-in-for-2024-discover-the-opportunity-of-indoor-play-parks\/","title":{"rendered":"What to invest in in 2025? Discover the opportunity offered by indoor play parks!"},"content":{"rendered":"

Why invest in an indoor leisure park in 2025?<\/span><\/strong><\/h2>\n
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In the face of volatility in traditional financial markets and uncertainty in conventional commercial real estate, investors are looking for new levers for profitability. Investing in an indoor leisure park<\/a> in 2025<\/b> is no longer just a fun bet; it has become an extremely powerful asset optimisation<\/a> strategy.<\/p>\n

Why transform large retail spaces into entertainment hubs? Because the experience economy has overtaken the material economy. Families, young adults and businesses are no longer just looking to consume products; they want to experience moments. And those moments generate stable, predictable, non-seasonal revenue streams. <\/p>\n

Structural demand for indoor leisure<\/h3>\n

The French indoor leisure market (which includes indoor play areas<\/a>, trampoline parks<\/a> and multi-activity leisure complexes<\/a>) is now worth nearly \u20ac2 billion. And this curve shows no sign of slowing down. <\/p>\n

The explanation is simple: it is a \u201cweather-dependent\u201d business model\u2014in the best possible sense. Whether it is pouring with rain in November or there is a stifling heatwave in July (thanks to air conditioning), an indoor park guarantees consistent footfall. Since the end of the pandemic, the need to meet in person in safe, supervised spaces has surged. Consumers have ring-fenced budgets for their children\u2019s entertainment and for their own outings with friends. <\/p>\n

Innovation and hybridisation: the secret to profitability<\/h3>\n

The year 2022\u2014post-COVID\u2014marked a turning point, with record revenues for indoor play parks, and this trend continued in 2023. In 2024, the sector continues to shine with solid results, demonstrating remarkable resilience even in the face of global economic uncertainty. Internationally, this market is not slowing down, attracting nearly 501.2 million visitors per year. These figures highlight the growing importance of leisure parks within the tourism sector and their ability to generate stable, substantial revenue. <\/p>\n

The days when it was enough to lay down a few trampoline mats in an industrial warehouse to make a fortune are over. In 2025, to successfully launch your leisure park, hybridisation is the key. <\/p>\n

Leading groups, such as Garcin Loisirs, which is multiplying openings, have understood this perfectly. The target is no longer only children aged 4 to 10; it is the whole family, to extend time spent on site. <\/p>\n

The events market: indoor\u2019s cash machine<\/h3>\n

Investing in an indoor leisure complex also means securing a dual source of revenue. Beyond weekend walk-in admissions, your park is the perfect infrastructure for private hire. <\/p>\n

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    B2C (Birthdays):<\/b> This is the financial foundation of an indoor play area<\/a> park. Birthday packages guarantee fixed revenue, collected in advance, and bring in new potential customers (the guests) at every party. <\/p>\n<\/li>\n

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    B2B:<\/b> Multi-activity<\/a> spaces are extremely popular with businesses for seminars, Christmas parties or team-building sessions. This is a high-spending clientele that fills your park during off-peak hours (weekdays, daytime). <\/p>\n<\/li>\n<\/ol>\n

    Stop selling playtime\u2014sell a memorable experience<\/h3>\n

    As one of our operator clients puts it very well: \u201cIt is no longer enough to line up games. You have to think about circulation, acoustics, lighting effects, and above all, parents\u2019 comfort. A parent who is poorly seated by the snack bar will not come back, even if their child had fun.\u201d<\/i><\/p>\n

    This is where our perspective as former operators at Play In Business makes the difference. When we design a park, we do not just fill the space with equipment. We think in terms of \u201ctraffic flow management\u201d, \u201cease of maintenance\u201d and \u201ctable turnover rate\u201d to ensure your investment is as visually appealing as it is financially high-performing<\/a>. <\/p>\n

    Indoor play parks: at the forefront of post-pandemic innovation<\/h2>\n

    This growth in attendance comes with increasingly high expectations in terms of new features, safety, immersive and interactive<\/a> experiences that will leave a lasting impression and create unforgettable memories.<\/p>\n

    Safety and technology: visitors\u2019 new expectations<\/h3>\n

    Visitor expectations in 2025 are high. They are looking for immersive, interactive experiences and, above all, impeccable safety standards. To attract this demanding clientele, complexes are now integrating cutting-edge technologies: illuminated floor tiles, augmented reality (such as the ValoJump system), and timed Ninja courses. <\/p>\n

    To capture the interest of this new generation of demanding consumers, indoor play parks are investing in cutting-edge technologies. Digitalisation, interactive<\/a> screens, contactless systems, augmented reality experiences\u2026 everything is put in place to deliver a seamless, memorable experience. Today\u2019s customers want to be surprised and impressed, while also benefiting from high standards<\/a> of hygiene and safety. This constant pursuit of innovation pushes leisure complexes<\/a> to reinvent themselves continuously to remain at the forefront of the sector. <\/p>\n

    An inspiring example: Seven Squares in Paris<\/h3>\n

    If you still doubt the potential of indoor leisure, look at the Seven Squares<\/a> complex. With a substantial initial investment of \u20ac9 million for a premium, highly technological fit-out, the park projected revenue of \u20ac10 million in its very first year of operation. This is proof that a well-sized project, located in a strong catchment area and equipped with innovative facilities, delivers a fast and powerful return on investment (ROI). Seven Squares<\/a> is living proof that a strategic, visionary investment in an indoor play park can turn into an outstanding commercial success. <\/p>\n

    Much more than play areas: experiences for everyone<\/h2>\n

    Imagine a place where you will find far more than trampolines<\/a> and traditional play areas<\/a>. In 2025, the best-performing indoor leisure parks now offer escape games, adventure courses and virtual reality experiences. These additions are not just extra attractions; they are immersive, diverse experiences that captivate not only children, but also teenagers and adults. By broadening their audience, these parks significantly increase attendance and revenue. <\/p>\n

    Popular destinations for all types of events<\/h3>\n

    But that is not all. These parks are also positioning themselves as must-visit destinations for a wide range of private events. From birthdays<\/a> to family celebrations, and ultra-dynamic corporate team-building sessions, they offer a variety of services that meet every need. This diversification is a powerful driver of profitability<\/a>, as it increases average spend per visitor. Each customer spends more and returns more often, ensuring optimal profitability<\/a>. <\/p>\n

    Monky in Laval: a successful diversification model<\/h3>\n

    The Monky<\/a> complex perfectly illustrates this hybridisation strategy. By bringing together under one roof a tubular play area<\/a>, a trampoline park<\/a>, as well as go-karting, bowling, escape games and even karaoke, the site becomes a destination in its own right. <\/p>\n